Rejina Pyo
Rejina Pyo is the founder and Creative Director of Rejina Pyo, a fashion and design studio in London. Originally from Seoul, Rejina's work is deeply rooted in art and culture, inspired by her Korean heritage and the incredible women around her.

WP: What is your most beloved room and why?
Rejina: "My most beloved room is our store. It’s more than just a space—it's a personal reflection of myself and my brand. I wanted it to be somewhere that goes beyond just selling products; it’s filled with art, books, and curiosities, creating a world where people can interact with us directly. It’s where we can build lasting connections with our community, host events, and exhibitions, and ultimately create a space where people can make memories and feel truly connected."
You can REJINA PYO at 37 Upper James St, London W1F 9DG
